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Sustainable Entrepreneurship. Business Success through Sustainability

Sustainable Entrepreneurship is a modern business concept that is among one of the most renowned strategic management approaches of our time. Of this Christina Weidinger, the founder of the SEA, Franz Fischler, the president of the European Forum Alpbach and SEA jury chairman, and the CSR expert René Schmidpeter are absolutely convinced. With their new book, which will be presented in Alpbach, the authors want to trigger an international debate on this topic and reposition sustainability in economy and society.

In the past few years, the very defensive-reactive CSR approach has developed into a proactive and innovative business concept. The concept of Sustainable Entrepreneurship has increasingly gained a foothold in the business world. Entrepreneurs have realised that it is possible to solve the biggest challenges of our time while at the same time finding business strategies that create added value for society and the economy. Sustainability is a win-win business model – it is the future!

In their publication "Sustainable Entrepreneurship. Business Success through Sustainability", the authors take a new look at the topic of sustainability. With the help of a wide range of theoretical and practical examples, they explain the added value and benefit of the concept, and show how entrepreneurs can use sustainability – where it is properly understood and implemented – to secure clear competitive advantage in the market, and go on to explain why Europe should be a role model and leader with regard to the topic.

A wide range of international personalities have lent their support to the publication and contributed their personal views, experiences and knowledge of Sustainable Entrepreneurship. The guest authors include the President of the European Commission, José Manuel Barroso, EU Commissioner Antonio Tajani, the UN Messenger of Peace Jane Goodall, US Senator Marc R. Pacheco, Innovation Leader and advisor to President Obama Robert B. Rosenfeld, Ernst Ulrich von Weizsäcker, UEAPME President Gunilla Almgren, Bradley Googins, Emeritus Professor at Boston College, economist Franz Radermacher, Chairman of the Executive Board of Raiffeisen Zentralbank AG (RZB) Walter Rothensteiner, and many more.

The business book was published by the Springer publishing house, and is now available both at book shops (ISBN 978-3-642-38752-4) and online.